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iPhone 18 Price Increase: Apple May Raise Prices by $100 Due to Rising Memory Costs

The rumour is that the iPhones will be following the same pattern this year as Apple caused a significant jump in prices of its Mac and iPad devices in June when it was unable to deal with an intolerable surge in memory chip costs. In fact, according to a report from earlier this month, all the iPhones from the 18 series will be priced $100 higher than the previous generation.

But the latest report comes from a more well-respected tipster, which validates the previous tips. The increasing RAM and NAND chip prices are pressuring Apple to act and pass some of the cost onto consumers.

Apple, experts say, was trying to steer clear of a price increase and pass it on to its customers, but it is no longer able to maintain its slim margins, so a $100 bump for all iPhone 18 prices is to its benefit of being able to spread the cost among its customers without outpricing the competition like Samsung. After all, Samsung, Google and other smartphone manufacturers have already hiked their prices, so Apple doing so won't be frowned upon.

Even though the iPhone 18 Pro could start at $1,199, it will stay well within the competitors' price bracket. Secondly, Apple will have the support of its loyal base of customers who will no doubt be willing to pay a little more in the future if necessary, so even though it may seem like a lot at first, a $100 price increase for the new iPhones in today's environment is a safe hike.

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